Years ago your customers would call your business to ask about your daily specials, read the newspaper for the sales ads you would pay to have published, or they would stop by to comparison shop with your competitors’ prices in mind. Social media has changed all of that.
Now your customers and potential customers can find this same information in their social media news feed, or can “tweet” a question to you.
But are you there, where they are? Are you the one gaining their business, or are your competitors? How are you reaching them, going to them, giving them what they are seeking without them coming to you?
Now is the best time to start your social media presence.